Terms of service
Aniyor Marketplace
Terms of Service
Created on 14 April 2026
Last Updated: 12 Sep 2026
Welcome to Aniyor Marketplace, a marketplace and community platform designed to connect customers with independent sellers, service providers and spiritual communities offering devotional, spiritual, cultural and related lifestyle products and services.
Aniyor is operated by Aniyor Marketplace Pvt. Ltd. (“Aniyor”, “we”, “us” or “our”).
These Terms of Service (“Terms”) govern your access to and use of the Aniyor website, mobile applications, Seller Portal, marketplace, communications, services and related digital properties (collectively, the “Platform”).
By accessing, browsing, registering on, purchasing through, selling through, or otherwise using the Platform, you (“you”, “User”, “Customer” or “Seller”, as applicable) agree to these Terms and the policies incorporated into them.
If you do not agree with these Terms, you should not use the Platform.
1. About Aniyor
Aniyor is a marketplace designed around the needs and interests of the devotee and spiritually inclined community.
Aniyor's positioning is:
“Marketplace for Devotees, by Devotees.”
The Platform may enable customers to discover and purchase products and services including, but not limited to:
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Devotional and spiritual products;
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Puja and worship items;
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Deity clothing, jewellery and accessories;
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Books and spiritual education;
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Kirtan and devotional music;
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Prasadam and other permitted food products;
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A2 ghee and permitted cow-related products;
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Spiritual lifestyle products;
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Clothing and accessories;
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Yatras, retreats and spiritual experiences;
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Courses and educational programmes;
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Events;
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Travel-related services;
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Astrology and other permitted services;
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Event and devotional service providers; and
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Other products and services that Aniyor may permit from time to time.
Aniyor may expand, modify, suspend or discontinue categories, features or services at any time.
2. Marketplace Model
Aniyor operates primarily as a marketplace and technology platform connecting independent Sellers with Customers.
Unless expressly stated otherwise:
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Sellers independently own, offer and fulfil the products or services they list;
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Sellers are responsible for their products, services, listings, pricing, fulfilment and applicable legal obligations;
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Sellers are the Merchant of Record for their respective product sales;
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Aniyor facilitates marketplace interactions, technology, order processing and, where applicable, payment and logistics services; and
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Aniyor is not the manufacturer, owner, importer, exporter or Merchant of Record of products sold by independent Sellers.
The contractual sale of a product or service is between the applicable Seller and Customer, subject to the role and responsibilities expressly undertaken by Aniyor under these Terms and applicable law.
3. Eligibility & Community
Aniyor is intended primarily for devotees, spiritually inclined individuals, community members and users interested in devotional and spiritually aligned products and services.
Certain features, programmes, campaigns, seller registrations or community initiatives may be restricted to:
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Invited users;
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Registered users;
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Verified Sellers;
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Members of particular communities;
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Users satisfying specific campaign criteria; or
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Users meeting requirements specified by Aniyor.
Aniyor may require additional verification for particular features or Seller onboarding.
You must be at least 18 years of age to independently create an account, become a Seller or enter into transactions through the Platform.
Where permitted by law, minors may access content or use the Platform only under the supervision and responsibility of a parent or legal guardian.
4. Account Registration
Certain features may require you to create an account.
You agree to provide information that is:
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Accurate;
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Complete;
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Current; and
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Not misleading.
You are responsible for keeping your account information updated.
You are responsible for maintaining the confidentiality of your login credentials and for activities carried out through your account, except where unauthorised use arises through circumstances beyond your reasonable control.
You must promptly notify Aniyor if you suspect unauthorised access to your account.
Aniyor may require additional verification, including phone, email, identity, business or Seller information, where reasonably necessary for platform safety, compliance or operations.
5. Seller Registration & Verification
Individuals and businesses wishing to sell through Aniyor must complete the applicable Seller onboarding process.
Aniyor may request information or documentation including, where applicable:
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Name and contact information;
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Business details;
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PAN;
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GST information;
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Bank details;
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Business registration details;
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Product or service information;
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Applicable licences;
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Certifications;
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Food licences or registrations;
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Import/export documentation;
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Product compliance information; and
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Other information reasonably required for Seller verification.
Aniyor may approve, reject, suspend or restrict Seller registration at its discretion, subject to applicable law.
Seller verification does not constitute a guarantee, certification or endorsement by Aniyor of the Seller or its products.
6. Seller Responsibilities
Every Seller agrees that it is solely responsible for:
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Products and services listed;
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Accuracy of listings;
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Product descriptions;
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Images and specifications;
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Prices;
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Inventory;
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Product quality;
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Authenticity;
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Legal compliance;
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Licences and certifications;
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Packaging and labelling;
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Processing and dispatch;
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Delivery handover;
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Customer service;
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Warranty and guarantee commitments;
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Returns and refunds attributable to the Seller;
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Applicable taxes;
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Applicable invoices;
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Product safety;
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Regulatory requirements; and
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Compliance with these Terms and Aniyor's Seller policies.
The Seller must not list products or services that it is not legally authorised to sell or provide.
7. Seller as Merchant of Record
For products sold by independent Sellers:
The Seller is the Merchant of Record for the sale of the product.
The Seller is responsible for all obligations applicable to the sale, including, where applicable:
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Invoicing;
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GST and other applicable taxes;
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Product compliance;
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Consumer obligations;
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Product warranties;
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Returns;
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Refunds;
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Product liability;
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Domestic sales requirements;
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Export requirements;
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Import/export documentation;
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Customs declarations;
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International compliance; and
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Other legal and regulatory obligations.
Aniyor acts as a marketplace/platform facilitator and does not assume the Seller's responsibilities as Merchant of Record.
8. Product & Service Listings
Sellers must ensure that all listings are accurate and complete.
Listings must not contain:
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False or misleading claims;
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Misleading pricing;
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Fake reviews;
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Misleading product images;
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Unsupported health, spiritual or religious claims;
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Misrepresentation of origin or authenticity;
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Copyrighted material without permission;
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Unauthorised trademarks; or
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Any other content prohibited by law or Aniyor policy.
Aniyor may review, modify, restrict, suspend or remove listings that violate these Terms, applicable law or marketplace standards.
9. Product Compliance, Licences & Certifications
Sellers are responsible for obtaining and maintaining all licences, registrations, permits, certifications and approvals required for their products or services.
This may include, where applicable:
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GST registration;
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FSSAI registration/licence;
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Legal Metrology compliance;
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Product-specific certifications;
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Trade licences;
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Import/export registrations;
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Safety certifications;
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Regulatory approvals; and
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Other applicable permissions.
Aniyor may request supporting documentation and may restrict or remove listings where required documentation is unavailable, inaccurate or expired.
10. Food, Prasadam & Consumable Products
Sellers offering food, prasadam, edible, consumable or similar products are responsible for complying with all applicable food safety and labelling requirements.
Where applicable, Sellers must provide:
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Manufacturing date;
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Expiry/best-before date;
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Shelf life;
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Batch/lot information;
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Ingredients;
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Storage instructions;
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Applicable licence/registration details;
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Net quantity;
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Allergen information; and
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Other legally required declarations.
Sellers must provide a Minimum Freshness Guarantee at the Time of Delivery where required by Aniyor.
The minimum remaining shelf life/freshness commitment must not be less than 30% of the stated shelf life, unless a higher standard is required by applicable law.
The Seller is responsible for meeting the freshness commitment displayed to the Customer.
11. Pricing, Taxes & Fees
Sellers are responsible for setting and maintaining their product and service prices, subject to Aniyor's applicable policies.
Prices displayed to Customers should accurately reflect the applicable product/service price and applicable taxes or charges.
Aniyor may charge Sellers:
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Commission;
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Subscription fees;
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Listing or service fees;
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Promotional fees;
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Payment-related charges;
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Logistics-related charges; or
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Other applicable fees
as communicated through the Seller Portal, Seller Terms, Fee Policy or other applicable commercial terms.
Aniyor may change its fees with reasonable notice or as otherwise permitted under the applicable Seller agreement.
12. Orders & Contract Formation
A Customer may place an order for a product or service through the Platform.
An order is subject to:
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Product availability;
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Seller acceptance/fulfilment;
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Payment authorisation;
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Pricing accuracy;
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Serviceability;
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Applicable legal restrictions; and
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Other applicable conditions.
Aniyor may cancel or restrict an order where there is:
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A pricing or listing error;
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Suspected fraud or misuse;
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Product unavailability;
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Serviceability limitations;
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Regulatory restrictions;
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Seller failure;
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Payment failure; or
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Other legitimate operational or legal reasons.
Where an order is cancelled, applicable refunds shall be processed in accordance with the applicable refund and payment terms.
13. Shipping & Delivery
Shipping and fulfilment are governed by Aniyor's separate:
Shipping, Delivery & Fulfilment Policy
which forms part of these Terms.
Aniyor supports two principal delivery models:
13.1 Aniyor Managed Delivery
Aniyor may facilitate delivery through logistics partners including Shiprocket, Delhivery and other delivery partners.
The Seller remains responsible for preparing, packing, labelling and timely handover of the shipment.
13.2 Seller Managed Delivery
The Seller may arrange delivery through its own logistics partners.
The Seller is responsible for shipment booking, pickup, tracking and delivery coordination.
The applicable customer-facing shipping rates and responsibilities are governed by the Shipping, Delivery & Fulfilment Policy.
14. Seller Processing & Dispatch
Unless otherwise specified on the product listing, the standard Seller processing and dispatch period is:
24–48 hours after receipt of a confirmed order.
Where a product requires additional preparation time, the Seller must clearly disclose the applicable processing period on the product listing.
For hyperlocal products, the Seller must select an applicable preparation time, including:
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5 minutes;
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10 minutes;
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15 minutes;
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30 minutes;
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45 minutes; or
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45+ minutes.
The Seller is responsible for meeting the processing/preparation time communicated to Customers.
15. Shipping, RTO, NDR & Carrier Incidents
RTO, NDR, lost, damaged, delayed and other carrier-related incidents are governed by the applicable carrier terms and Aniyor's Shipping, Delivery & Fulfilment Policy.
Where a shipment has been properly handed over to a delivery partner, Aniyor may assist with carrier escalation or claims but does not guarantee the outcome of the carrier's claim process.
Where an issue is caused by the Seller, including delayed handover, inadequate packaging, incorrect documentation or incorrect shipment information, the Seller may be responsible for resulting costs.
Sellers must report material delivery-partner issues to Aniyor within 48 hours of becoming aware of the issue, where required under the Shipping, Delivery & Fulfilment Policy.
16. International Orders
International shipping may be available for selected products, Sellers and destinations.
International shipping charges are based on applicable delivery-partner rates and may vary based on:
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Destination;
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Origin;
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Weight;
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Volumetric weight;
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Dimensions;
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Product category;
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Carrier;
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Customs requirements;
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Remote-area charges;
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Fuel surcharges; and
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Other applicable charges.
The Seller is the Merchant of Record for international sales and is responsible for all applicable export, customs, product, tax and regulatory obligations.
The Seller is responsible for accurate international shipping documentation, including where applicable:
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Commercial invoices;
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Packing lists;
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Customs declarations;
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HS/HSN/customs classification;
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Country of origin;
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Product value;
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Export licences;
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Product certificates; and
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Other required documentation.
Unless otherwise expressly stated, import duties, destination taxes, customs clearance charges and other import-related costs may be payable by the Customer/importer.
International delivery dates are estimates and may be affected by customs, government authorities, carriers and other circumstances outside Aniyor's control.
17. Returns, Refunds & Cancellations
Returns, refunds and cancellations are governed by Aniyor's applicable Return & Refund Policy and the applicable product/service terms.
Seller-specific return conditions may vary depending on the nature of the product or service.
Where applicable, a Seller may specify whether a product is:
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Non-returnable;
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Returnable within a specified period; or
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Subject to specific return conditions.
Such conditions must be clearly disclosed and must comply with applicable law.
Seller-related returns may include:
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Wrong product;
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Incorrect quantity;
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Defective product;
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Product materially different from the listing;
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Seller-caused damage; or
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Other Seller-attributable fulfilment failures.
Where a return is attributable to the Seller, the Seller may be responsible for applicable return shipping and related costs.
Nothing in these Terms removes any mandatory consumer right available under applicable law.
18. Services, Bookings & Experiences
Aniyor may allow Sellers to offer services, bookings, courses, events, travel, yatras, retreats, consultations and other experiences.
The Seller is responsible for:
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Service delivery;
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Availability;
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Pricing;
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Scheduling;
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Qualifications/licences where applicable;
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Service descriptions;
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Customer communication;
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Cancellations;
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Refunds;
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Safety;
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Legal compliance; and
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Any service-specific commitments.
Aniyor does not guarantee the quality, outcome, availability or suitability of independently provided services.
Additional booking or cancellation conditions may apply to individual services.
19. Seller Warranties & Guarantees
Any warranty, guarantee, replacement promise or after-sales commitment offered by a Seller must be clearly disclosed.
The Seller is responsible for honouring its stated warranty or guarantee.
Aniyor may facilitate communication between the Customer and Seller but does not automatically assume the Seller's warranty obligations.
20. Payments
Payments may be processed through Aniyor or third-party payment service providers.
Users agree to provide accurate payment and billing information.
Aniyor may use third-party payment processors and banking/payment infrastructure.
Payment processing may be subject to the terms and privacy policies of the relevant payment service provider.
Aniyor does not store sensitive payment credentials except where lawfully and technically permitted through applicable payment infrastructure.
21. Promotions, Coupons & Gift Cards
Aniyor may offer:
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Coupons;
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Promotional campaigns;
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Seller-funded discounts;
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Marketplace-funded discounts;
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Gift cards;
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Referral programmes;
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Promotional credits; and
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Other offers.
Promotional offers may have additional terms including:
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Validity periods;
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Minimum purchase values;
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Product restrictions;
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Seller restrictions;
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Geographic restrictions;
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Redemption limits; and
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Other eligibility conditions.
Aniyor may cancel, modify, suspend or withdraw a promotional offer where permitted.
Gift cards, coupons and promotional credits are not exchangeable for cash unless required by applicable law or expressly stated otherwise.
22. Reviews, Ratings & Feedback
Customers may be permitted to submit reviews, ratings, photographs, videos or other feedback about products or Sellers.
Reviews must reflect genuine user experiences.
Users must not:
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Submit fake reviews;
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Manipulate ratings;
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Post reviews in exchange for undisclosed incentives;
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Impersonate another person;
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Post defamatory or unlawful content;
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Upload copyrighted material without permission; or
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Use reviews to promote unrelated products or services.
Aniyor may moderate, restrict or remove reviews that violate these Terms or applicable law.
Aniyor does not guarantee that every review represents the views or experience of Aniyor.
23. User Content
Users may submit content including:
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Reviews;
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Photographs;
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Videos;
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Testimonials;
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Comments;
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Product-related content;
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Campaign submissions; and
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Other materials.
You retain ownership of your User Content.
By submitting User Content to Aniyor, you grant Aniyor a non-exclusive, worldwide, royalty-free licence to use, reproduce, display, distribute, adapt and publish the content for operating, promoting and improving the Platform and Aniyor's services.
This licence does not transfer ownership of your content to Aniyor.
You represent that you have the necessary rights and permissions to submit the content.
Aniyor may remove or restrict content that violates these Terms, applicable law or platform standards.
24. Intellectual Property
The Aniyor name, logo, branding, website design, software, platform technology, content, graphics, interfaces, databases and other proprietary materials are owned by or licensed to Aniyor and are protected by applicable intellectual property laws.
You may not:
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Copy;
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Reproduce;
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Modify;
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Reverse engineer;
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Distribute;
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Sell;
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License;
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Create derivative works from; or
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Commercially exploit
Aniyor's proprietary materials without prior written permission.
Seller product content remains subject to the rights of the relevant Seller or rights holder.
25. Prohibited Activities
Users must not use the Platform to:
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Violate applicable law;
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Commit fraud;
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Misrepresent identity;
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Manipulate orders or reviews;
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Circumvent Aniyor fees;
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Conduct unauthorised transactions outside the Platform to evade applicable fees or controls;
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Upload malicious software;
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Attempt to gain unauthorised access;
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Scrape or misuse Platform data;
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Harass or threaten other users;
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Publish unlawful or defamatory material;
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Infringe intellectual property;
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List prohibited products;
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Sell counterfeit goods;
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Misrepresent products or services;
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Engage in deceptive or unfair practices; or
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Interfere with Platform operations.
Aniyor may take appropriate action against accounts involved in prohibited activity.
26. Seller Communications & Customer Relationships
Sellers may communicate with Customers regarding legitimate order, service or fulfilment matters through approved Platform communication channels.
Sellers must not use Customer information obtained through Aniyor for unrelated marketing, solicitation or other purposes in violation of applicable law or Aniyor policy.
Aniyor may provide communication tools such as messaging, WhatsApp-based communication, notifications or other customer-support mechanisms.
Users agree to use these channels responsibly.
27. Privacy & Personal Information
Use of personal information through the Platform is governed by Aniyor's Privacy Policy.
Users agree that information necessary to fulfil orders, process payments, arrange delivery, provide customer support, comply with legal obligations and operate the Platform may be processed and shared with relevant service providers, Sellers, delivery partners and other parties as described in the Privacy Policy.
Users should review the Privacy Policy before using the Platform.
28. Third-Party Services & Links
The Platform may integrate with or provide access to third-party services, including:
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Payment providers;
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Logistics providers;
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Communication providers;
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Maps and location services;
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Analytics services;
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Review platforms;
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Technology providers; and
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Other third-party services.
Aniyor does not control all third-party services and is not responsible for their independent terms, policies, availability or performance.
Use of third-party services may be subject to separate terms and privacy policies.
29. Platform Availability
Aniyor aims to maintain a reliable Platform but does not guarantee that the Platform will always be:
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Available;
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Uninterrupted;
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Error-free;
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Secure;
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Free from bugs; or
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Available in every location.
The Platform may occasionally be unavailable due to:
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Maintenance;
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Updates;
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Technical failures;
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Third-party service failures;
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Security incidents;
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Internet/network issues; or
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Circumstances beyond Aniyor's reasonable control.
30. Disclaimers
To the maximum extent permitted by applicable law, the Platform and its technology are provided on an “as is” and “as available” basis.
Aniyor does not guarantee that:
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Every Seller is genuine or suitable for every Customer;
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Every product will meet a Customer's expectations;
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Product availability will remain unchanged;
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Listings will always be error-free;
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Services will achieve a particular outcome; or
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Third-party logistics, payment or technology services will operate without interruption.
However, nothing in these Terms excludes or limits any liability or obligation that cannot lawfully be excluded or limited under applicable law.
31. Marketplace Responsibility
Aniyor does not manufacture, independently own or control every product listed by Sellers.
However, Aniyor may provide marketplace support, customer support, payment facilitation, logistics facilitation and dispute/issue escalation depending on the transaction.
Aniyor may take reasonable action against Sellers or listings that appear to violate applicable law, these Terms or marketplace standards.
Nothing in these Terms prevents Aniyor from fulfilling obligations imposed upon it under applicable law.
32. Limitation of Liability
To the maximum extent permitted by applicable law, Aniyor shall not be liable for indirect, incidental, special, consequential or punitive damages arising from your use of the Platform.
Where legally permissible, Aniyor's aggregate liability arising from your use of the Platform shall be limited to the amount of fees actually paid by you to Aniyor during the six (6) months immediately preceding the event giving rise to the claim.
This limitation shall not apply to the extent that liability cannot lawfully be limited or excluded under applicable law.
33. Indemnification
To the maximum extent permitted by law, you agree to indemnify and hold harmless Aniyor, its directors, officers, employees, contractors and agents from claims, losses, liabilities, damages and reasonable expenses arising from:
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Your breach of these Terms;
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Your unlawful use of the Platform;
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Your User Content;
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Your products or services;
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Your violation of third-party rights;
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Your breach of applicable law;
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Your transactions with other Users; or
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Your negligence or wilful misconduct.
This provision does not require you to indemnify Aniyor for matters caused by Aniyor's own fraud, wilful misconduct or liability that cannot legally be transferred.
34. Suspension & Termination
Aniyor may suspend, restrict or terminate access to the Platform or particular features where reasonably necessary due to:
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Violation of these Terms;
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Fraud or suspected fraud;
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Non-payment;
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Regulatory requirements;
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Safety or security concerns;
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Repeated customer complaints;
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Seller performance issues;
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Prohibited activity;
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Legal requirements; or
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Other legitimate operational reasons.
Where appropriate, Aniyor may provide notice or an opportunity to remedy the issue.
Users may request closure of their account subject to pending transactions, legal obligations, payment obligations, disputes or other applicable requirements.
Termination does not affect rights or obligations that accrued before termination.
35. Effect of Account Termination on Orders
Closing or suspending an account does not automatically cancel pending orders or obligations.
Pending orders, refunds, returns, warranties, disputes, payments or other obligations may continue to be processed as necessary.
Aniyor may retain information where required for legal, regulatory, accounting, fraud-prevention or legitimate business purposes.
36. Dispute Resolution
Aniyor encourages Users to first attempt to resolve disputes through good-faith communication and Aniyor's applicable grievance mechanism.
Where a dispute cannot be resolved through the applicable internal process, the parties may pursue remedies available under applicable law.
Nothing in these Terms prevents a consumer from exercising any statutory consumer rights or remedies available under applicable law.
37. Governing Law & Jurisdiction
These Terms shall be governed by and interpreted in accordance with the laws of India.
Subject to applicable consumer protection laws and statutory remedies, courts having appropriate jurisdiction in Mumbai, Maharashtra shall have jurisdiction over disputes arising between you and Aniyor in relation to these Terms or the Platform.
Nothing in this clause restricts any jurisdiction or remedy that cannot lawfully be excluded under applicable law.
38. Grievance Redressal
Aniyor maintains a grievance redressal mechanism for consumer and platform-related complaints as required under applicable law.
For complaints relating to:
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Orders;
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Products;
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Sellers;
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Payments;
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Delivery;
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Returns;
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Refunds;
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Platform issues; or
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Other marketplace matters,
Users may contact Aniyor through the designated grievance/contact channel published on the Platform.
Grievance Officer
Name: K. Sanjeevkumar Dora
Designation: Nodal Contact & Chief Compliance Officer
Email: [●]
Address: Aniyor Marketplace Pvt. Ltd., Innov8 Times Square, Unit No-2, 4th Floor, A Wing, Times Square Building, Andheri-Kurla Road, Marol Naka, Andheri (E), Mumbai – 400059, Maharashtra, India.
Aniyor will handle grievances in accordance with applicable law and its internal grievance process. Indian e-commerce rules require marketplace entities to maintain a grievance mechanism and make specified grievance-officer information available to consumers.
39. Changes to These Terms
Aniyor may update these Terms from time to time to reflect:
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Changes in the Platform;
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New products or services;
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Changes in law;
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Regulatory requirements;
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Changes in business practices;
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Technology changes; or
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Operational requirements.
The updated Terms will be published on the Platform with a revised “Last Updated” date.
Your continued use of the Platform after the updated Terms become effective constitutes acceptance of the revised Terms, to the extent permitted by applicable law.
40. Severability
If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision shall be interpreted or modified to the minimum extent necessary to make it enforceable, where legally permissible.
The remaining provisions shall continue in full force and effect.
41. Waiver
Failure by Aniyor to enforce any provision of these Terms shall not constitute a waiver of its right to enforce that provision later.
Any waiver must be made expressly and shall apply only to the specific circumstance for which it is granted.
42. Entire Agreement
These Terms, together with the policies and documents expressly incorporated into them, constitute the agreement governing your use of the Platform.
These may include, as applicable:
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Privacy Policy;
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Shipping, Delivery & Fulfilment Policy;
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Return & Refund Policy;
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Seller Terms;
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Seller Fee Policy;
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Promotional Terms;
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Gift Card Terms;
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Community Guidelines; and
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Other policies published by Aniyor.
Where a specific policy contains terms applicable specifically to a particular transaction or activity, that policy shall apply to the extent of the relevant subject matter.
43. Contact Us
For general questions, support or marketplace-related matters:
Aniyor Marketplace Pvt. Ltd.
Innov8 Times Square, Unit No-2, 4th Floor, A Wing,
Times Square Building, Andheri-Kurla Road,
Marol Naka, Andheri (East), Mumbai – 400059,
Maharashtra, India.
CIN: U47912MH2025PTC449777
Email: vicky@aniyor.net
Website: www.aniyor.net
For grievances, please use the designated Grievance Officer contact published on the Platform.
Important Notice
Aniyor is a marketplace platform intended to facilitate discovery, communication and commerce between Customers and independent Sellers.
Marketplace for Devotees, by Devotees.
The Seller remains responsible for the products and services it offers, including applicable legal, regulatory, tax, product, fulfilment and Merchant of Record obligations.
Customers should review the applicable product listing, Seller information, shipping terms, return conditions, warranty information and other applicable terms before completing a purchase.